Wingify Foundation is the CSR arm of Wingify Software Private Limited, where we unite a community of conscientious citizens determined to ensure environment sustainability and combat air pollution and climate change under a common umbrella Wingify.Earth. Corporate Social Responsibility ('CSR') is an integral part of Wingify’s framework for sustainable development.
The Company’s approach towards sustainable development focuses on the triple bottom line of Economic, Environmental, and social performance. Since 2015, our journey has evolved into a sustained fight against the Climate crisis.
Local Perspective, Global Implications
As Delhiites, we understand the intricacies of air pollution intimately. Living in a city with the dubious distinction of being the World’s most polluted city, grapples every day with air quality challenges. This localised perspective allows us to grasp the nuanced intricacies of the problem, leading us to more effective and targeted solutions.
We want to ensure a leverage impact meaning getting the maximum benefit from the minimal resources i.e., money, time and effort. To get such an impact we decided to use ICT and social media besides leveraging and combining the following:
Partnering – utilizing strengths of influential partners with large networks, government officials and policymakers to build and sustain networks and build momentum using modern social media tools.
Resources – material and social sciences to spread awareness about causes, effects and solutions for climate change.
Domains – combining elements from education, women empowerment, public health and environment sustainability under a single project.
How many people benefit and by how much? – more people and more benefits are better. Are we saving lives or improving lives? – Saving many lives gets priority over improving life otherwise improving life remains a working principle.
Is what we are doing the most effective thing that we can do? - This means spending the same amount of time and money on projects that provide better use vis-à-vis alternate projects shall get the preference.
Is the project area we are entering into neglected? – out of village v/s cities; government schools v/s private schools; the first one shall get the priority.
If we decline this project, what will be the impact? What truly matters is not who does good, but the net positive change achieved by our actions versus what would naturally occur.
We'll assess the likelihood of success and the potential rewards. We'll calculate the financial impact of different project outcomes and multiply them by their probabilities. We aim for the highest possible gain.
In the heart of the world's most polluted city, regrettably Delhi, Wingify.Earth initiative from Wingify Foundation stands strong, united in our mission to combat air pollution. Through targeted programs, we are driving behavioral change among citizens and polluters alike. Our educational campaigns empower communities, students, farmers, policy makers with knowledge, policy advocacy ensures accountability, and innovative solutions pave the way for a greener future.
Unwavering support of our partners fuels our efforts, turning challenges into opportunities for transformation. Together, we are making strides toward cleaner air and a healthier environment. Let's continue this vital journey hand in hand, inspiring change and leaving a lasting legacy for generations to come.
Anil Chopra
Wingify Foundation