Art and craft have the transformative power to illuminate complex issues, making them relatable and tangible to the masses. Through innovative mediums, artistry can shed light on the detrimental effects of air pollution, serving as a visceral reminder of the consequences of our actions. From posters depicting smog-ridden skylines to puppeteers combatting air pollutants, these creations not only bring attention to the pressing issue but also provoke a call to action. Emphasizing the urgency through visual narratives, art, and craft become instrumental in both educating the public about the gravity of air pollution and inspiring collective measures to combat it.
In District Gurdaspur, encompassing approximately 1230 villages and eleven blocks, an innovative awareness cum program has been launched to tackle air pollution and the pervasive issue of stubble burning. Harnessing the compelling medium of art and craft, this initiative will include insightful workshops, public meetings, exhibitions, evocative street theatre plays, road shows, etc., that underline the intricate link between pollution, sanitation, and health.
As part of our effort, seasoned experts will also be assigned to provide in-depth training to farmers, while students from schools and colleges will be engaged through competitions, quizzes, and interactive audio-visual materials.
Adding to the outreach, the campaign will also feature village rallies, folk media presentations, and evocative street theatre plays. As a pilot project, we aim to raise awareness and inspire tangible actions towards a cleaner and healthier environment.
We aim to engage with 20 schools, 5400 farmers, 10 artists, 22 training workshops, and 4000 students across our various initiatives.